If people are given the choice between a listing with video and photos or one with just photos, where do you think they are going to browse? Not only are they more likely to return to your site again and again they are also more inclined to purchase from you, this is a unique way to brand yourself and stand above the competition.
There are many reasons to use videos for selling real estate. As a luxury real estate professional you show potential buyers that you are ahead of the game when you are one of the few to offer actual professional video. Moreover, people are busy; they do not have time to visit several homes and want to get a good feel for properties before scheduling a showing. When they can access a full video, they know immediately if this is a potential buy. Buyers prescreen themselves. People are accessing multimedia everywhere today and the real estate professional that keeps up with the technology is going to outsell all the rest.